I’m way behind the times once again, as honey chip ice cream has been popular for months and months already. In my defense I did try to go to the original icecreamery Soft Tree several times, only to be dejected when I found out that they didn’t have any honey chip. Apparently there’s quite the scandal as numerous copycat ice cream parlous set up and used all the city’s wealth of honey comb. And faux paraffin comb became more rife than fake Louis Vuitton handbags on the subway, gross or what.


However Sweetruck opened it’s doors in Itaewon so I figured why not give them a try. With their fast assurance that their honeycomb is completely the genuine article, I ordered up myself a cup.


There are only three ice-creams to choose from, milk, chocolate or a mix. I’m not a huge fan of chocolate ice-cream which is strange because I enjoy both chocolate and ice-cream. Just not together (I’m a very complex individual). You can also get a cup or a cone. The cones are just the plain waffle cones, so I went the cup. As much as I enjoy edible containers, I’ve now been ruined for life by the amazing glazed cones that they have at Swi:t B and a regular cone will never quite cut it anymore.


The ice-cream was delicious, very creamy, but with a slightly sour taste. It kind of tasted like milk that’s just about to go off. The kind that when you taste you know it’s now or never. It was still tasty though, but I’m not sure if that’s the way it always is supposed to taste or if I got an iffy batch. I shall have to have another and see. But either way it’s incredibly creamy and yummy. The honeycomb was also terrific, what an ingenious idea and I don’t even like honey that much. Juicy honey and crumbly comb texture, no wonder people are queuing up left right and centre to get one of these bad boys. As you can see below you can get a range of other sauces on your top of your ice-cream if you don’t like honey, but the honey comb is amazing so just get that.


Sweetruck has a variety of locations all over Seoul but I visited the Itaewon branch which is located at 1st floor, 182 Itaewon-ro, YongsanSeou-gu, Seoul. To get there take a train to Itaewon station (line 6) and come out of exit 3, Sweetruck is just on your right. You can call them on 02-793-5800 or check out their website  for more information.




4 comments on “Sweetruck”

  1. Gemma~ I had the same sour milk experience with Sweet Truck, which kinda ruined it for me. I also have never been able to get the honey comb from Soft Tree, but last time it was because the gal working couldn’t be bothered to cut it… Milk Cow on the other hand has fantastic soft serve, melt in your mouth honey comb, and great service every time I’ve visited. I’ve been to a few of the Gangnam shops~ that is the winning honey chip 집 for me!

  2. Oooo this is good to know too. I have been dejected a few times from Softree with disappointment, however Magic lamp there is pretty outstanding if you ever want something sweet!

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