Note -This original location in Myeong-dong has closed down, but they recently opened up a store in Gyeongridan, just near Itaewon. The menu is quite similar and the prices have only gone up a little. We gave the new one a try but I can’t say I liked it quite so much second time around. To me the real draw was its location, as it’s hard to find a good sandwich in Myeong-dong, where as in the Gyeongridan area they are ten a penny. The new address is 254-23 Itaewon 2(i)-dong, Yongsan-gu, Seoul There’s a map at the bottom of the post.


On Saturday I ventured into Longbread to get myself some sandwiches for me and The Fat Boyfriend for lunch. It’s owned by the people who run The Flying Pan so I was really excited to try it. The cafe is a huge airy and bright place, adjoining to the Lotte Department store. I often have trouble finding somewhere nice to eat for lunch after a spot of shopping in Myeongdong and this place really ticks all the boxes.


There are 8 or so different sandwiches on the menu. The names are all in English but sadly they don’t have the descriptions in English which is a bit annoying as they had a Japanese and Chinese menu. You can tell more or less what it is from the name, but if you are a bit fussy like me you want to know exactly what else is in it. I could have read the Korean explanation but frankly I couldn’t be bothered, after an hour in H&M I was ready to drop so I just ordered.


I ordered the Wow Beef Sandwich (8,800). Despite the stupid name, this sandwich was spectacular. I shared it with the Fat Boyfriend and we both gave a loud and resounding Mmm when we bit into it. The beef was tender and full of flavour with a slight spiciness to it. The cheese was melted to perfection and some lovely roasted vegetables rounded it out. It’s served on toasted panini bread and you would be hard pushed to find fault with it. A winner in every department and a pretty reasonable price tag for the size.


I also got the Oh! My Chicken Sandwich (8,300). Again it had lovely fresh bread and a nice tasty filling but it wasn’t a stand out sandwich for me like the beef one was. This was why I wanted to see what was in it, had it had some avocado and bacon it would have taken it up a notch. I would definitely like to try a few other sandwiches on the menu next time like the Long Bread Sandwich or the Cheese & Mushroom Panini.


I was feeling frivolous so I also ordered myself a De-stress Juice (7,800) Freshly squeezed, orange, grapefruit, lemon and celery.  Obviously it’s on the pricey side but good fresh juices are hard to find here and I needed to something healthy in my body to justify the 24 Krispie Kreme doughnuts I had just purchased (in my defence it was a buy 12 get 12 free day, and you would have to be made of stone to pass up a deal like that)!


On a side note the guy who served me was pretty rude. I was a little indecisive changing my mind about the juice I wanted  and asking for the menu in English. It wasn’t busy and I was the only person buying something so there was no need for his poor attitude towards me. But the sandwiches are lovely and the cafe is cute so I wouldn’t let it put me off.

For more information you can call them on 02-2118-5173 or check out their website.



2 comments on “Longbread”

  1. I love longbread! They also have locations in other areas of Seoul including one in Gangnam as well as Yeoksam – service is GREAT in those locations 🙂

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