Happy Peppero Day! I hope you are all enjoying the fun of the festive season and are laden down with more pepperos than you could ever eat. This year there are more flavours than ever for you to feast upon, so fingers crossed I get gifted some of the new tiramisu ones today!

The delicious treat I bring you today is the fabulous and fantastic funnel cake. Until a few days ago I was a funnel cake virgin. Never in my life has this oddly shaped doughnut batter touched my lips. Why oh why has this glorious treat never made it to Britain’s sweet shores? I feel for sure it could be just as popular as it is in the states. Anyhow, the funnelicious people at Sweet East have finally brought this obesity inducing dessert to Korea, hurray!



The cafe is nicely sized and is nestled in the hidden alleyways behind Mcdonalds, just around the corner from Linus’ Bama Style BBQ. Festooned with paper lanterns, the decor is just cute and quirky enough to lure in packs of Korean couples carrying selfie sticks.


As you can see from the menu there are several different funnel cakes available but we settled for the Chocolate Banana (10,000).  Though I would be very interested in trying the cookies ‘n cream one too, in fact I would be very interested in tasting them all.


The funnel cake was huge and easy to share between two of us. It came with a scoop of ice-cream and was topped with whipped cream, caramelized bananas and drizzled with chocolate sauce and nuts. I tentatively took my first bite and the earth moved, it was like there was a party in my mouth and everyone was invited. Oh my god it was good! Crispy on the outside and soft in the middle. It was very rich and sweet but the ice cream and whipped cream really took the edge off. It was so addictive my friend and I were fighting over the last bite, and that was after we had already eaten a huge dinner.



If funnel cake isn’t your thing they also have a a couple of other desserts like Twiga’s amazing Amurula cheesecake. I’ve already reviewed this cheesecake before and have to say its easily the best cheesecake you can buy in the country, so I’m thrilled I can pick some up here too.


As well as the desserts they also serve the usual array of lemonades and  coffees, including a pumpkin spice latte! They are currently running an offer where if you buy a funnel cake they will give you a free Americano. Coupons can be found all around town, or just show the picture of this one and be a friend to the environment.


Sweet East is located at 34-91 Itaewon dong, Yongsan-gu, Seoul. To get there take a train to Noksapyeong station and come out of exit 3. Walk straight until you reach the crossing and go across so you are standing in front of Suji’s Deli. Take the alleyway straight ahead of you and keep going straight until you reach Sweet East which is on the right opposite The Alley. For more information call 02-790-3349 or check out their facebook page.




6 comments on “Sweet East”

  1. There’s a funnel cake place in Hyewha, too, near the Starbucks and Alpha across from Kim Dong Soo Playhouse. I never did try it out; too busy with rehearsals and shows at the theater. Maybe I’ll check this new place out sometime.

  2. that looks like an overblown funnel cake with too much extras. it looks pricey too. arent funnel cakes supposed to be simple, sweet, and cheap like eating cotton candy at a fair or a beach? is this place still open?

    • I’ve no idea, this was my first time eating one. I thought it was delicious though, and I never mind when desserts get pimped up. It’s still open, I went last week.

Leave a Reply

Your email address will not be published. Required fields are marked *