Guilty pleasure has since closed down.
It has been quite some time since I last enjoyed a brunch at Guilty Pleasure in Itaewon. However when some of my favourite people suggested we get together for a catch up before Christmas, I thought it would be the perfect spot for a boozy brunch.
The main draw of Guilty Pleasure to me is the fact that it had outdoor seating, and thanks to their crafty roof cover and some space heaters it can be enjoyed year round. There is also seating inside but I always think its a bit too dark and dingy inside for a day time meal. The menu has changed somewhat since my last visit, which isn’t surprising as it’s been well over a year. Unfortunately there is still no Bloody Mary on the brunch menu, which saddens a vodka lover like myself, but thankfully they do have a mimosa which I enjoyed instead (12,000).
I couldn’t make up my mind between the pancakes and the breakfast burger so we decided to get both and share. The ricotta pancakes came with house smoked bacon, honey comb butter, bacon syrup, and fruit compote (16,000). The pancakes were big and fluffy and the there was plenty of syrup for them. The bacon which I had sampled before with the brunch platter was just as nice as I remembered and this was a great dish to keep the sweet toothed happy. It was also incredibly filling, I couldn’t even manage my half and I can eat a lot!
My second shared dish was the Guilty Burger (17,000). A beef patty, hash brown, swiss cheese, american cheese, thick cut bacon, lettuce, chipotle aioli on a rye bread bun. I was very excited by this burger especially when I saw how glorious the hash brown looked. However the burger didn’t taste as good as it looked, despite the line up of stellar ingredients. It wasn’t bad in anyway, just lacking for a better word and it did little to tantalise my taste buds. The coleslaw on the side was pretty decent but I probably wouldn’t order this again.
My very fussy friend ordered the Duck prosciutto & Scrambled Eggs (16,000) for his main dish. Truffle scrambled eggs were piled on toasted baguette and topped with duck prosciutto, smoked ham, and grana padano cheese. I’m not particularly fond of either prosciutto,duck, or scrambled eggs so this probably would be the very last dish I would ever order. However I was forced to give it a try after my companion took one bite and proclaimed he didn’t like it. I actually thought it was delicious, a real standout. The eggs were fluffy and the ducky prosciutto smoky without being over salty and the smell of truffle permeated the air. I told him if he didn’t like it, to send it back, which he didn’t so I’m ignoring all his negativity on the matter as he actually managed to devour the whole thing. If you are looking for something a bit lighter and heavy on the protein then this is an excellent dish.
While I rather enjoyed my brunch for the most part, one point to note is that we went on a very quiet day and the service was not great. The two servers were new and very sweet and went out of their way to please us so I cant fault them for that. My main issue was that the food came out separately. Fine if you are sharing, but only two of us were and it was just a very long awkward wait as one dish came out every five minutes. This was especially noticed as some of our party were still waiting for drinks. I wouldn’t let it put me off coming again but I would be sure to make sure to tell the wait staff we want all the meals served at once, especially if it isn’t busy. If you are looking for a decent modern American brunch in Itaewon though, it’s certainly worth a visit.
Guilty Pleasure is located at 1F, 2-10 Itaewon-ro 20-gil, Yongsan-gu, Seoul. To get there take a train to Itaewon Station (line 6) and come out of exit 4. Walk straight until you get to Dillingers and take the set of stairs going down. Turn right and walk straight, you will see for the sign Guilty Pleasure on the right hand side. Walk up to the top of the stairs and go in the building on the left, it’s on the 1st floor. For more information you can call them on 02-794-4332 or check out their facebook page.