When it rains it pours, all my favourite burger joints seem to be opening up new stores, clearly the new burger craze isn’t going away anytime soon. In fact it isn’t just Korea, burgers are booming all over the world, my Instagram feed is filled to the brim with burger porn. So recently my favourite Itaewon burger place Itaewon the Burger opened up a new shop in Gangnam, and now my favourite Gangnam burger place NY B&B has opened up a place in Hannam, how will I ever decide which one to go to? Thankfully I was invited to the soft opening of both so didn’t have to choose.

NY Burger & Bagel is at the higher end of the burger spectrum in terms of price, class, and quality of ingredients. They only use USDA Prime beef in their burgers. While the Gangnam space is cute quaint and rustic and a step away from the soulless Gangnam haunts, this new version really puts the New York back into NY B&B. The space is very large, which is unusual for this part of town, there is a long bar running against one wall, and huge floor to ceiling walls against the other. In between is seating for about 65. The light filled space makes it perfect for brunch, hopefully one of these days I’ll get to try the bagel part of the name.

It had been a long week, and what with the heat wave we are suffering right now I was in desperate need of a drink. We kicked off with the Hand & Malt Hard Apple Cider (8,000), which was uber refreshing and the only thing to drink in summer. We also had the Gin and Earl Grey signature drink (10,000), a strong and refreshing tea infused gin concoction. While the taste wasn’t bad I still think it needs a little finessing to get it right. We visited during the soft opening so they were still tinkering with a couple of the items, however I was glad to see that this location is serving cocktails.

On to the burgers, my favourite of the NY B&B burgers is the Wasaaabi, but as we were invited to try the new ones we kicked off with the Bruchetta ’bout It (14,500). This baby was topped with mozzarella cheese, bruchetta tomatoes, and homemade aioli. Being one of my favourite appetisers, I was interested how this would work out as a burger. The sweet and juicy chopped tomatoes were the perfect topping for the tasty and well seasoned beef patty, with the creamy aioli this was really a dream burger and very well balanced in terms of flavour. One thing I’m loving about this location is that the burgers come served with fries, which is rare in this city. We upgraded from the free plain ones to the parmesan garlic fries for an extra 1,500, which was worth every penny in my opinion. The other burger we tried was the Uptown Girl (16,500), a burger topped with avocado, pepper jack, lettuce and tomato. When I first tried it, this one seemed a bit lacking in taste for me, so I asked for a slice of bacon which really kicked it up a notch, it could also benefit from a slightly spicier mayo. We got this one served with the Chili Cheese Fries (4,500 upgrade). These were awesome, some of the best I’ve had, the chili had an really tomato-ey chili topping which was super tasty. Not sure which fries I liked best, so I would recommend you get both!

For those poor souls who like to live a carb-free life, you may be interested in the Atkins Slider Trio (17,5000). This came as a trio of sliders, the wasabi, the bruchetta, and roast beef. The mini wasabi burger was topped with shiitake mushrooms, grilled onions, pepper jack cheese and wasabi mayo. This little beauty was just as good as the full sized version I previously reviewed.  The bruchetta was just a mini bunless version of the burger above. However the real star of this dish was the roast beef. This was my favourite by far, and the most amazing roast beef I have ever had in Korea. The pink slivers of juicy beef were sat in a puddle of super scrummy gravy. It was so good I wanted to lick the plate clean. I will definitely be trying the full-sized roast beef sandwich in the near future for sure. The only way they could improve this dish, is if they served them all inside mini buns, though I guess that would kind of defeat the point.

Despite our groaning bellies announcing we were full, we still had to have dessert. We opted for the Orange Dreamsicle Float (6,000). I loved the creamy orange combo. It was sweet and tangy all at the same time. It was a superb way to end the meal and a great way to beat the heat.

Tonight is the Grand Opening of the new NY Burger & Bagel so they are having a special event, a Bruchetta burger and fries, or Chicken Club Sandwich and fries for only 10,000 won. There will also be live music. This offer is for tonight only, so if you don’t have dinner plans it is the perfect place to go.

NY Burger & Bagel Hannam is located at 744-5 Hannam-dong, Yongsan-gu, Seoul. To get there take a train to Hanggangjin station (line 6) and come out of exit 3. Walk straight and cross the street whenever you get a chance. Then take a left at the Bun Cha place. At the next intersection take another left, and then keep walking down that street, you will see NY B&B in the new big black building to the right, the entrance is tucked away round the corner but you can’t miss the signs. For more information you can call them on 02-592-7992 or check out their facebook pages. The store is open 10:30am – 10:30pm Mon-Sat, and 10:30-9:00pm on Sundays.

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